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The Booming Dog Treats Market: Driven by Pet Humanization and Wellnes
The global dog treats market is experiencing a period of explosive growth, largely attributable to the enduring trend of "pet humanization," where dogs are increasingly viewed and treated as full family members. This cultural shift translates directly into owners placing a premium on the quality, nutritional value, and specialized function of the treats they purchase. Dog treats have evolved from simple rewards to integral components of a dog's diet and wellness regimen, leading to significant market segmentation and product innovation focused on health benefits.
A major driver in this market is the demand for functional and natural treats. Consumers are actively seeking treats with added health benefits, such as those promoting joint health (with ingredients like glucosamine), digestive well-being (with probiotics), dental hygiene, and anxiety relief (with ingredients like CBD or calming herbs). Simultaneously, there is a strong preference for clean-label products, which means treats that are free from artificial…
